The End’s Alternative Declaration

In reference to the statement of principles that KNDD 107.7 The End produced, their so-called Alternative Declaration. Oddly, this cannot be found on their website now.

1077 THE End’s Alternative Declaration

1077 The End first came on the air in August 1991, dedicated to playing alternative music for Seattle, and providing something different on the radio dial.
Over the years, radio just got too predictable and corporate. You deserve better than that. Over the past several months, we’ve gone back to you, our listeners, to reaffirm and reclaim our alternative beliefs. Taking your feedback and suggestions to heart, we, the entire staff of 1077 The End make this Alternative Declaration.

1. Music- It’s About The Music
2. We Listen To You- We will listen to our listeners and treat them with respect
3. Artist And Title Of Every Song- we will tell you the title and artist of every song we play
4. Support Local Music – We will support local bands music and shows
5. Never talk over the songs – We will respect the music, the artists and our listeners by never talking over the songs
6. New Music – We will seek out and support new music
7. Knowledgeable deejays – We are dedicated to constantly learning and living the music we choose for you
8. Musical Diversity – We believe in diversity and will be open minded about what music we can play
9. More than just hit singles – We will play any good song on the album, not just the “hit” single
10. Surprise you – We will surprise you with the songs you haven’t heard in a while
11. More songs less often – We will play more songs and repeat them more often.

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